Issues:
1<!DOCTYPE html>
2<html lang="en">
3
4<head>
5 <!-- Global site tag (gtag.js) - Google Analytics -->
6 <script async src="https://www.googletagmanager.com/gtag/js?id=UA-72646173-3"></script>
7 <script>
8 window.dataLayer = window.dataLayer || [];
9 function gtag() { dataLayer.push(arguments); }
10 gtag('js', new Date());
11
12 gtag('config', 'UA-72646173-3');
13 </script>
14
15 <meta charset="utf-8">
16 <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
17 <meta name="description" content="Juliankristian.com.au was built with improved findability as the key strategy. Learn more about how this site was built with SEO in mind.">
18 <meta name="author" content="Julian Kristian">
19
20 <title>About this site | Julian Kristian Web Design</title>
21
22 <!-- Bootstrap core CSS -->
23 <link href="vendor/bootstrap/css/bootstrap.min.css" rel="stylesheet">
24
25 <!-- Custom styles for JK -->
26 <link href="css/jk_v1.css" rel="stylesheet">
27
28 <!-- OpenSearch-->
29 <link rel="search" type="application/opensearchdescription+xml" title="Search Julian Kristian" href="http://juliankristian.com.au/search.xml" />
30
31 <!-- favicon -->
32 <link rel="shortcut icon" href="img/favicon.ico" type="image/x-icon">
33 <link rel="icon" href="img/favicon.ico" type="image/x-icon">
34
35</head>
36
37<body>
38
39 <a class="skip-main" href="#main">Skip to main content</a>
40 <!-- Navigation -->
41 <nav class="navbar fixed-top navbar-expand-lg navbar-dark bg-dark">
42
43 <div class="container">
44
45 <!-- Logo -->
46 <div class="navbar-brand">
47 <div class="logo">
48 <a href="index.html"><img src="img/julian-kristian-web-design-logo.png" alt="Julian Kristian Web Design logo" width="149" height="70"></a>
49 </div>
50 </div>
51
52 <button class="navbar-toggler navbar-toggler-right" type="button" data-toggle="collapse" data-target="#navbarResponsive" aria-controls="navbarResponsive" aria-expanded="false" aria-label="Toggle navigation">
53 <span class="navbar-toggler-icon"></span>
54 </button>
55 <div class="collapse navbar-collapse" id="navbarResponsive">
56 <ul class="navbar-nav ml-auto">
57 <li class="nav-item">
58 <a class="nav-link" href="index.html">Home</a>
59 </li>
60 <li class="nav-item">
61 <a class="nav-link" href="services.html">Services</a>
62 </li>
63 <li class="nav-item">
64 <a class="nav-link" href="portfolio.html">Portfolio</a>
65 </li>
66 <li class="nav-item dropdown">
67 <a class="nav-link dropdown-toggle active" href="#" id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">
68 Findability
69 </a>
70 <div class="dropdown-menu" aria-labelledby="navbarDropdown">
71 <a class="dropdown-item" href="http://www.juliankristian.com.au/blog/">Findability Blog</a>
72 <a class="dropdown-item" href="seo-best-practices.html">About this site</a>
73 <a class="dropdown-item" href="google-cse.html">Research: Google Custom Search</a>
74 <a class="dropdown-item" href="findability-resources.html">Findability Resources</a>
75 <a class="dropdown-item" href="findability-vocabulary.html">Findability Vocabulary</a>
76 <a class="dropdown-item active" href="about-this-site.html">About This Site</a>
77 </div>
78 </li>
79 <li class="nav-item">
80 <a class="nav-link" href="sitemap.html">Sitemap</a>
81 </li>
82 <li class="nav-item">
83 <a class="nav-link" href="contact.html">Contact</a>
84 </li>
85 </ul>
86
87 <!--Google custom search-->
88 <div>
89 <script async src="https://cse.google.com/cse.js?cx=011558783527147441916:78grkrmiyte"></script>
90 <div class="gcse-search"></div>
91 </div>
92 <!--end Google custom search-->
93
94 </div>
95 </div>
96 </nav>
97
98 <!-- Page Content -->
99 <div class="container">
100
101 <section>
102 <!-- Page Heading/Breadcrumbs -->
103 <h1 class="mt-4 mb-4">About this site</h1>
104
105 <ol class="breadcrumb">
106 <li class="breadcrumb-item">
107 <a class="font-color-blue" href="index.html">Home</a>
108 </li>
109 <li class="breadcrumb-item active">About this site</li>
110 </ol>
111 </section>
112
113 <!-- Intro Content -->
114 <section id="main">
115 <h2>How my site was built to improve findability</h2>
116 <p>Juliankristian.com.au was built with improved findability as the key strategy. The most important aspect of this strategy was to write high quality content that is relevant to my business objectives - to provide Web Development services to the Perth market.</p>
117 <p>I then conducted keyword research and endeavured to create content that was relevant for my keyword phrases. I used <a href="https://keywordtool.io/" target="_blank">keywordtool.io</a> and <a href="https://www.wordtracker.com/" target="_blank">wordtracker.com</a> to conduct the research.</p>
118 <p>I used the following keyword phrases within the content and H1 and H2 headings on my homepage.</p>
119 <h3>Keywords:</h3>
120 <ul>
121
<li>custom software development cost</li>
122
<li>build a custom website with wordpress</li>
123
<li>web design company.</li>
124 </ul>
125
126 <p><strong>Other methods I used to improve findability:</strong></p>
127 <ul>
128 <li>My title tags are written like like this: <strong>Keywords | Brand Name</strong></li>
129 <li>Compelling meta descriptions to improve with click-through rates</li>
130 <li>Internal page linking with good anchor text</li>
131 <li>Images named in a way that describes what they are and the use of the alt tag to describe the image</li>
132 <li>A sitemap was created using a free XML sitemap generator tool, and uploaded to my Google dashboard</li>
133 <li>The use of microformats on the Contact Us page to allow search engines to easily find my contact details.</li>
134 </ul>
135
136 <h2>Strategies I used to register my site with search engines</h2>
137 <p>I created an account with Google search console. From here I verified my domain with Google and upload a Sitemap. I also created an account with Bing Webmaster Tools and verified my domain with Bing and upload a Sitemap.</p>
138
139 <h2>How I analyse traffic to discover findability problems</h2>
140 <p>Google search console gives you a view of how our site performs in search. It also highlights errors such as broken links, page load speed, mobile useability, performance issues and an overview of our structured data. Finding and fixing these errors will help with SEO and our page rank should improve.</p>
141
142 <h2>How I'm directing traffic to my site</h2>
143 <ul>
144 <li>I built numerous inbound links (see below for more details)</li>
145 <li>I have a social media presence on Facebook and Linkedin and post regularly</li>
146 <li>I write blog articles regularly and post these to social media</li>
147 <li>I improved my organic search engine ranking by conducting keyword research and writing high quality content</li>
148 </ul>
149
150 <h2>How I built inbound links</h2>
151 <ul>
152 <li>I submitted my website to different trustworthy web directories. For example, 'Google My Business', 'Bing Places' and 'Yahoo Small Business'</li>
153 <li>Write blogs with great content so others want to share the link</li>
154 <li>Post on social media with links to my website</li>
155 <li>Answer questions on various programming sites such as stackoverflow.com and link back to my page</li>
156 <li>Add sharing buttons on my blog posts to make it easy for people to share on social media</li>
157 <li>Conduct backlink reasearch using the Moz tool suite</li>
158 <li>Guest author articles on popular programming sites</li>
159 <li>Encourge existing customers to write reviews on product review sites</li>
160 </ul>
161
162 <h2>Evaluation methods I use to assess my success</h2>
163 <p>Using Google Analytics:</p>
164 <ul>
165 <li>Check page views for each page. Are the views coming from organic search engines or other sources such as social media</li>
166 <li>Check visitor engagement to assess how well my visitors are engaging with content. This is a good measure of the quality of my content. I will monitor 'pages per visit', 'average time on site' and 'bounce rate'.</li>
167 <li>Check the number of inbound links to see if they're growing.</li>
168 </ul>
169
170 <!-- /.row -->
171 </section>
172
173 </div>
174 <!-- /.container -->
175 <!-- Footer -->
176 <footer class="py-5 bg-dark">
177 <div class="container">
178 <p class="m-0 text-center text-white">Copyright © JulianKristian.com.au 2019</p>
179 </div>
180 <!-- /.container -->
181 </footer>
182
183 <!-- Bootstrap core JavaScript -->
184 <script src="vendor/jquery/jquery.min.js"></script>
185 <script src="vendor/bootstrap/js/bootstrap.bundle.min.js"></script>
186
187</body>
188
189</html>