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118 <dt>10 blue links</dt>
119 <dd>The format search engines used to display search results; ten organic results all appearing in the same format.</dd>
120 <dt>Black hat</dt>
121 <dd>Search engine optimization practices that violate Google’s quality guidelines.</dd>
122 <dt>Crawling</dt>
123 <dd>The process by which search engines discover your web pages.</dd>
124 <dt>De-indexed</dt>
125 <dd>Refers to a page or group of pages being removed from Google’s index.</dd>
126 <dt>Featured snippets</dt>
127 <dd>Organic answer boxes that appear at the top of SERPs for certain queries.</dd>
128 <dt>Google My Business listing</dt>
129 <dd>A free listing available to local businesses.</dd>
130 <dt>Image carousels</dt>
131 <dd>Image results in some SERPs that are scrollable from left to right.</dd>
132 <dt>Indexing</dt>
133 <dd>The storing and organizing of content found during crawling.</dd>
134 <dt>Intent</dt>
135 <dd>In the context of SEO, intent refers to what users really want from the words they typed into the search bar.</dd>
136 <dt>Local pack</dt>
137 <dd>A pack of typically three local business listings that appear for local-intent searches such as “oil change near me.”</dd>
138 <dt>Organic</dt>
139 <dd>Earned placement in search results, as opposed to paid advertisements.</dd>
140 <dt>Query</dt>
141 <dd>Words typed into the search bar.</dd>
142 <dt>Ranking</dt>
143 <dd>Ordering search results by relevance to the query.</dd>
144 <dt>Search engine</dt>
145 <dd>An information retrieval program that searches for items in a database that match the request input by the user. Examples: Google, Bing, and Yahoo.</dd>
146 <dt>SERP features</dt>
147 <dd>Results displayed in a non-standard format.</dd>
148 <dt>SERP</dt>
149 <dd>Stands for “search engine results page” — the page you see after conducting a search.</dd>
150 <dt>Traffic</dt>
151 <dd>Visits to a website.</dd>
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