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204 <h2 class="entry-title">
205<a href="http://www.juliankristian.com.au/blog/seo/what-are-search-engine-friendly-urls/" rel="bookmark">
206What are search engine friendly URLs?</a>
207</h2>
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213 <div class="entry-content">
214
215
216<p>
217Answer: Search engine friendly URLs (website addresses) are URLs that don’t contain any cryptic letters or elements in them. </p>
218
219
220
221
222<h3>
223Examples</h3>
224
225
226
227
228<p>
229Un-friendly URL: http://www.juliankristian.com.au/?page=15</p>
230
231
232
233
234<p>
235 Friendly URL: http://www.juliankristian.com.au/blog/seo/what-is-seo/</p>
236
237
238
239
240<h2>
241Why use search engine friendly URLs?</h2>
242
243
244
245
246<p>
247 It is considerably better to use search engine friendly (SEF) URLs for search engines as well as for users. They are easy to read and can express the content of your site. It’s really easy for visitors to remember your URL when you use SEF URLs, and they can help visitors identify where they are at on your website via the breadcrumbs path. </p>
248
249
250
251
252<p>
253Another reason to use SEF URLs is that the URLs are shown in the search results. If you search for something in Google, the URL is displayed between the title and the description. If someone searches for one of the words in the URL, that word will also be bolded in the URL in Google. </p>
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269Posted by</span>
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271<a class="url fn n" href="http://www.juliankristian.com.au/blog/author/admin/">
272Julian Kristian</a>
273</span>
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288<a href="http://www.juliankristian.com.au/blog/seo/what-are-search-engine-friendly-urls/" rel="bookmark">
289<time class="entry-date published" datetime="2019-09-20T17:53:21+08:00">
290September 20, 2019</time>
291<time class="updated" datetime="2019-12-02T16:22:03+08:00">
292December 2, 2019</time>
293</a>
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302<span class="screen-reader-text">
303Posted in</span>
304<a href="http://www.juliankristian.com.au/blog/category/seo/" rel="category tag">
305SEO</a>
306</span>
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314<a href="http://www.juliankristian.com.au/blog/seo/what-are-search-engine-friendly-urls/#respond">
315Leave a comment<span class="screen-reader-text">
316 on What are search engine friendly URLs?</span>
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327
328 <header class="entry-header">
329
330 <h2 class="entry-title">
331<a href="http://www.juliankristian.com.au/blog/html/what-are-microformats/" rel="bookmark">
332What are Microformats?</a>
333</h2>
334 </header>
335<!-- .entry-header -->
336
337
338
339 <div class="entry-content">
340
341
342<p>
343Answer: Microformats are small patterns of HTML to represent commonly published things like people, events, blog posts, reviews and tags in web pages ( <a rel="noreferrer noopener" aria-label=" (opens in a new tab)" href="http://microformats.org/wiki/what-are-microformats" target="_blank">
344http://microformats.org/wiki/what-are-microformats</a>
345).</p>
346
347
348
349
350<h3>
351Why use Microformats?</h3>
352
353
354
355
356<p>
357By adding Microformats to your HTML, your website becomes more understandable to various kinds of computers.</p>
358
359
360
361
362<ul>
363<li>
364Search engines can make sense of your HTML which allows them to display a better version in their search results.</li>
365<li>
366Browser extensions can enable your readers to download information to their contacts, calendar, and maps apps.</li>
367<li>
368Feed readers can be used to subscribe to your website’s feeds (blog posts, bookmarks, checkins, etc).</li>
369<li>
370You can even use your website (with Microformats) to sign into other websites.</li>
371</ul>
372
373
374
375
376<h4>
377Example of a hCard microformat </h4>
378
379
380
381
382<ul class="vcard">
383<li class="fn">
384Joe Doe</li>
385<li class="org">
386The Example Company</li>
387<li class="tel">
388604-555-1234</li>
389<li>
390<a class="url" href="http://example.com/">
391http://example.com/</a>
392</li>
393</ul>
394
395
396
397
398<p>
399</p>
400
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402<!-- .entry-content -->
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408<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
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415Posted by</span>
416<span class="author vcard">
417<a class="url fn n" href="http://www.juliankristian.com.au/blog/author/admin/">
418Julian Kristian</a>
419</span>
420</span>
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434<a href="http://www.juliankristian.com.au/blog/html/what-are-microformats/" rel="bookmark">
435<time class="entry-date published" datetime="2019-09-20T17:39:48+08:00">
436September 20, 2019</time>
437<time class="updated" datetime="2019-12-02T16:23:10+08:00">
438December 2, 2019</time>
439</a>
440</span>
441<span class="cat-links">
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451HTML</a>
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461Leave a comment<span class="screen-reader-text">
462 on What are Microformats?</span>
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471
472<article id="post-5" class="post-5 post type-post status-publish format-standard hentry category-seo entry">
473
474 <header class="entry-header">
475
476 <h2 class="entry-title">
477<a href="http://www.juliankristian.com.au/blog/seo/what-is-seo/" rel="bookmark">
478What is SEO?</a>
479</h2>
480 </header>
481<!-- .entry-header -->
482
483
484
485 <div class="entry-content">
486
487
488<p>
489Answer: SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.</p>
490
491
492
493
494<p>
495</p>
496
497
498
499
500<p>
501There are a great amount of information about SEO techniques on the internet and it’s hard to distinguish what is effective or not. The search ranking results from online search engines, namely Google, are calculated with a specific algorithm that includes setting a general theme that’s present in a website’s content and determining whether the contents are reliable or relevant to the user’s search context. The algorithm is updated and changed often, so the results can vary from time to time.</p>
502
503
504
505
506<p>
507One of <a href="https://support.google.com/webmasters/answer/35769?hl=en">
508Google’s official guidelines</a>
509 says “Make pages primarily for users, not for search engines.” (Support.google.com, 2019) This is what really stuck out to me and after reading and understanding these official guidelines, this what I think are the most important points one can’t ignore and the reasons why they are important:</p>
510
511
512
513
514<ul>
515<li>
516High Quality Content = More Authenticity</li>
517</ul>
518
519
520
521
522<p>
523When the quality of your content is really high, someone might cite your page. It means the content has really helped someone and if many people cite your pages, Google’s search engine algorithm certifies that your content is really helpful and reliable. Thus, you should put really relevant and helpful content for your respective audience.</p>
524
525
526
527
528<ul>
529<li>
530Unique Content = More Exposure</li>
531</ul>
532
533
534
535
536<p>
537Also, if the content is really unique and interested, the user will stay your page longer to read every line. The longer the staying time, the more the Google search algorithm will think that it is of high quality. So, it is important to think about how you attract your audience and to keep interested in reading other pages on your website.</p>
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